Businesses are always looking for new ways to bring new customers and clients to their services and products.
In today’s current climate, making your potential customers aware of your business presence is vital for improving revenue.
“It’s extremely common for businesses to spend 5% to 15% of annual revenue on marketing and promotions.”
Do The Test looks at a couple of interesting and dependable ideas that can help improve your business presence through the power of advertising.
Promotional Products Make a Lasting Impression
In recent years, promotional products have become a popular marketing strategy for big and small businesses looking to make a lasting impact on a customer.
A promotional product involves branding on exciting items such as backpacks, drink bottles and caps. You can get inspired here by investing in promotional products for your business.
Research Your Audience
If you remain unsure of how you want to advertise your business, try researching the current customers you attract. Understand why they use your business and what makes them come back.
Investing in the right marketing specialists is the key to creating a winning strategy; some specialists include:
- PAM NOPASRI is a veteran in the HOSPITALITY industry specializing in effective, connected and realistic marketing plans and strategies.
- Dental Wealth Builder – specialise in business coaching for dentists for over 30 years, helping dental clinics in all aspects of their business – if you deal with a busy schedule, they are the go-to for all dentists!
- Octopus – designs and operates technology solutions in the service of marketing.
This will give you a unique insight into the view of your typical consumer and should help guide you in attracting new customers.
An Engaging Advertising Campaign
For your business to attract new customers, you want to give them a reason why they should buy a product or use a service from you.
An advertising campaign focuses on highlighting your business’ strengths and helps connect you with a group of consumers you want to target. Look for ways on how you can use creative advertising ideas for your business.
Make sure your ads are "on strategy"
Communicate a simple, single message
Stick with a likable style
Make sure the ad is competitive