A recent PWC study of the advertising market has revealed that “Digital out-of-home (DOOH) advertising is a key component for industry growth, while traditional OOH remains steady”.
What is Digital Out-Of-Home Advertising?
DOOH advertising is essentially any digital form of advertising taking place outside of the traditional home for example, in town centres, at train stations, in public car parks etc.
High-definition digital screen networks broadcast your advertising campaign directly to your target audience. London is a hotspot for digital advertising.
Why Choose DOOH Advertising?
Quite simply, it is one of the most visually engaging and appealing advertising mediums available. Digital out-of-home advertising is versatile and can hit locations instantly.
Technological advances mean that DOOH advertising can be interactive and intelligent; altering the information displayed for example temperature displays or countdown clocks.
Case Study: Digital Media Campaign for Star Cook
User-generated content from social media was displayed on digital screens in real-time all over the London Underground.
